Purpose MarketingTrivani™ is the world’s first Purpose Marketing™ company, combining a business and a humanitarian foundation to create a powerful synergy. The Trivani Foundation™ is entirely self-sustaining because the money it uses to help the world is generated by a business based on quality products and a lucrative opportunity. At the same time, the Trivani business gets a big boost from the emotion and publicity generated by the Foundation: customers love buying products that support a good cause, and recruitment is more effective because new distributors want to be a part of something great.
The humanitarian aspect of your business is also a powerful tool to build customer loyalty and downline retention. Customers feel good when they buy Trivani products—they know that the money they spend pays for more than just a product. It pays for schools, surgeries, drinking wells, and dozens of other things to help impoverished communities. Once people start supporting those causes through your products, they won’t want to stop. Distributors have an even stronger relationship with Trivani because they have the opportunity to sponsor a child—which includes the child’s name, a photo, and regular updates on their child’s progress. When Guardians see how much good they can do through Trivani, they’ll have a strong incentive to stay active. |